Why brand ad dollars are moving IN STORE

Not getting enough ad $$ bang for your buck?

•  Over 70% of BUYING DECISIONS are made in store, add INTERACTIVE DIGITAL SIGNAGE and manage / display / engage and track traffic while you move up your sales and awareness.

Digital signage revenues are expected to grow from $102 million US in 2004 to $3.7 billion by 2011 (Frost & Sullivan)

Over next 3 years P&G will TRIPLE spending at POP (Stéphane Drouin, SVM, Fall 2006)

Bash! helps retailers, brands and manufacturers along with media agencies.
           Maximize the customer experience
               Attract attention to their products
                 Provide the customer with product knowledge - either alone or with a sales person
                    Harvest customer data

Recent polls, surveys and industry experts reflect the loss of influence advertising has had on point-of-purchase decision-making.

• "In 1965, 80% of 18 to 49-year-olds in the U.S. could be reached with three 60 second TV spots. - In 2002,  it required 117 prime-time commercials to produce the same result."
  Jim Stengel, Global Marketing Officer, The Proctor & Gamble Company, AAAA Conference 2004

• "60% of all in-store purchases are unplanned…Consumers simply don’t have time to ‘study’ ad messages… [Consumers] want relevant brand information when and where it is convenient for them."
  James Maskulka, Associate Prof., Lehigh University, BrandChannel.com, July 8, 2002

• “4.7% of Canadians cite ads as a major influence on purchase decisions.”
  Strategy Magazine, “Ads Rarely Drive Purchases”, February 9, 2004

In-store marketing continues to grow as evidence indicates consumers want brand and product information when and where it is relevant to them - at shelf. 

Consumers are influenced by brand messages and packaging design at point-of-purchase.

• “13.9% of those corporations surveyed are pulling back media advertising budgets and moving increasingly toward other channels, including in-store marketing.”
  The Institute of Communications and Advertising Survey, May 2004

• “Companies in the U.S. are expected to spend about $18.6 billion on in-store marketing and in-store ads this year [2005], up from $17.6 billion last year [2004].”
  Veronis Suhler, Stevenson Partners LLC

• “P&G has cut its commitments to advertise on cable channels for the current season by 25% and its broadcast TV allotment is down by 5%. At the same time, overall ad spending rose slightly.”
  Veronis Suhler, Stevenson Partners LLC

• “In response to the fragmentation of television and print ads, it [Proctor & Gamble] wants to tout its brands directly to consumers where they’re most likely to be influenced: the store.”
  Emily Nelson and Sarah Ellison, The Wall Street Journal, “In a Shift, Marketers Beef Up Ad Spending Inside Stores”, September 21, 2005.

• “Last year [2004], 122 new products were launched on Wal-Mart TV.”
  Charlie Nooney, Chief Executive, PRN

• “Traffic jumped 23% in those stores using digital signage compared to those stores that did not use the digital signage.”
  “The Power of Point of Purchase Advertising: Marketing at Retail”, study by Safeway, Unilever and the Point of Purchase Advertising Institute

• “The combination of new merchandising layouts and P-O-P produced a 90% increase in the number of shoppers who interacted with the displays.”
  “The Power of Point of Purchase Advertising: Marketing at Retail”, study by Safeway, Unilever and the Point of Purchase Advertising Institute

• "There are opportunities to influence consumers on the final choice of brands at the point of sale."
  Prof. Sanghavi, Manchester Business School, BrandChannel.com, July 8, 2002

• “Impulse purchases are likely motivated by a variety of in-store marketing communications. In-store advertising also complements today’s hectic consumer lifestyle.”
  James Maskulka, Associate Prof., Lehigh University, BrandChannel.com, July 8, 2002

• “A consistent projection of the brand’s personality in the package, and wherever else the brand was encountered, was far more reassuring to the consumer than a persona that was constantly changing.”
  Randall Frost, Brandchannel.com, “Packaging Your Brand’s Personality”, October 3, 2005