7 tips for content marketing / reaching the right people & just getting out there!

• Understand who your customers really are and use effective narrowed marketing to reach them.
• Spread the love. Are you doing guest articles where your customers are at?  Are you sharing presentations? Are you consistently communicating with your target? Are you adding helpful comments on key blogs? 
• Don't rely on one channel, but focus on what works.  There are a thousand of social media outlets, but focus resources on the key ones where most of your customers are at - MySpace, YouTube and now Twitter (30 to 40 year olds...that's Twitter, Music target; MySpace, etc..).
• Synergies; Collaborate:consistently partner with others, even when you have to play second fiddle.  Are you partnering with other organizations and individuals in your market to create great content marketing?
• Consistently create new and  great content:.  No breaks.  Keep creating and delivering great content; sometimes its a numbers game - even if not you will provide great exposure and helpful insight, thus branding/recognition.
• Repackage and reuse: the best stories may be the old ones that need a new take on how they apply now.
• Know your audience, and how to effectively reach and connect with them, having an open/two-way dialogue creates the strongest connection to your brand/product/service.