Beyond having a network of digital signage or properties, OOH targeted events with interaction can create more loyalty, recognition and engagement than any other medium.
From point of sales, signage while walking or driving, in shops, or even touch systems at malls that engage - its everywhere. Broadcast centers are now in existence where content can be dynamically controlled with changes on the fly remotely. Add-ons like web streaming, face tracking, mobile or social media tie-ins/synchronization to micro-site updates from user input are all offered to increase awareness, reach, and the ultimate user engagement.
While the future of other ad media channels maybe unclear as they become more fragmented there is no uncertainty about the continued strength and advancements in OOH. Its here to stay!
Thursday, January 28, 2010
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