The iPad as a tie-in. A lot cooler.

The iPad – What Can It Offer in Terms of OOH Capabilities?

With its recent release, the iPad brings the expected bells and whistles contained within the sleek exterior of all Apple products that we as consumers have come to know and expect. But, beyond these expected features, the iPad also brings an array of options and uses for new marketing and advertising initiatives. As the iPad is released throughout North America, companies are trying to think of new and innovative ways they can use the new technology to their advantage. Unlike the iPod Touch and iPhone, the tablet style computer allows for much more creativity in terms of marketing and advertising initiatives. A main use that is being discussed in the iPad, and the potential it has to play an integral role in OOH marketing.

• The touch surface offers countless options for creating an interactive experience for consumers.
• Whether it be in retail locations, out on the street, or anywhere else you can think of, the simplicity of the iPad’s tablet style, creates an easy to navigate experience for the consumer.
• The iPad also offers a unique opportunity to collect information/build a database on consumers; information can be gathered about each individual who interacts with the iPad. 

 This newly gathered information can then be used to build a database. These types of uses for the iPad can contribute greatly to creating a strong CRM within a company.

It seems relevant to not just look at the iPad in terms of person use, but to look at it in terms of marketing and advertising. You’d be surprised what it can do for you and your company! 

@ Bash! we're already integrating the iPad into other emerging platforms and customizing its functionalities with both d/i-OOH + events as well as other interactive marketing mediums and turnkey solutions.