Beyond having a network of digital signage or properties, OOH targeted events with interaction can create more loyalty, recognition and engagement than any other medium.
From point of sales, signage while walking or driving, in shops, or even touch systems at malls that engage - its everywhere. Broadcast centers are now in existence where content can be dynamically controlled with changes on the fly remotely. Add-ons like web streaming, face tracking, mobile or social media tie-ins/synchronization to micro-site updates from user input are all offered to increase awareness, reach, and the ultimate user engagement.
While the future of other ad media channels maybe unclear as they become more fragmented there is no uncertainty about the continued strength and advancements in OOH. Its here to stay!
Thursday, January 28, 2010
Friday, January 1, 2010
Friday, December 25, 2009
Monday, December 7, 2009
interactive signage?
When those in the digital signage industry talk about interactivity, they usually mean a touch-based kind of interactivity. Various technological efforts over the past years have focused on delivering this kind of interactivity on screens in a whole multitude of different sizes, shapes and materials. Through touch-enabled digital signage, one can guarantee that the user is engaging with the content on the screen because they actually INTERACT with it - however, getting the users to look at the screen in the first place is sometimes a problem for the digital signage industry, and if people don’t look at it, then no message can be delivered and the screen might as well not be there.
Well-designed, eye-catching content is, of course, one way to draw attention to a screen and get an audience for the content. Bash! suggests that using innate human response mechanisms to catch people’s eyes might be a better approach (gesture, ir motion and proximity/optical sensors are just some example)
Well-designed, eye-catching content is, of course, one way to draw attention to a screen and get an audience for the content. Bash! suggests that using innate human response mechanisms to catch people’s eyes might be a better approach (gesture, ir motion and proximity/optical sensors are just some example)
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