interactive signage?

When those in the digital signage industry talk about interactivity, they usually mean a touch-based kind of interactivity. Various technological efforts over the past years have focused on delivering this kind of interactivity on screens in a whole multitude of different sizes, shapes and materials. Through touch-enabled digital signage, one can guarantee that the user is engaging with the content on the screen because they actually INTERACT with it - however, getting the users to look at the screen in the first place is sometimes a problem for the digital signage industry, and if people don’t look at it, then no message can be delivered and the screen might as well not be there.

Well-designed, eye-catching content is, of course, one way to draw attention to a screen and get an audience for the content. Bash! suggests that using innate human response mechanisms to catch people’s eyes might be a better approach (gesture, ir motion and proximity/optical sensors are just some example)